The Current Candle Craze

The Current Candle Craze

These days, the perfect candle exists for every occasion no matter what the niche is. In the old days, candles were only used as a source of light. But as the years have gone by, thanks to electricity, candles most important function is to elevate spaces by adding comfort, romance or mystery.

And that takes something you've heard of: Nostalgia!

Candles have become increasingly popular in the last few years with the addition of nostalgic sensual scents. You can have your home smelling like a birthday cake, a cozy cabin, fresh linen or freshy cut lavender or cherry blossom flowers to name a few! 

This nostalgia became more unique during the pandemic when we were on lockdown. Candle makers got more creative to make people feel a sense of normality and made it more of a comfort purchase to add to self care routines, a seasonal scent to their homes or became part of their home decor. 

Even though artisans have been at the forefront of this trend, mega supermarkets and chains have caught on and sell candles in various scents and sizes. But you can still find them online in marketplaces and flea markets as well as craft markets and vendor events. 

There also appears to be a celebrity appeal when it comes to candles. They appear in many celebrity homes such as in Meghan Markles, Beyonce or Kerry Washington to name a few. They too love their scented candles for aromatherapy and home decor as well. 

So make your home cozy and bring a sense of nostalgia!

Back to blog

Leave a comment